The ideal candidate will have experience developing and executing marketing strategies for B2B healthcare technology organizations across numerous channels (including but not limited to digital, print and social). You’ll help craft the messaging around our new solution offerings, and recommend spend across channels to best reach our target customers. You will join our highly dedicated team, and have the opportunity to shape the strategy for a growing healthcare technology company.

Job Description

  • Develop comprehensive marketing strategy for new solution offerings to raise customer awareness and interest, including messaging, content and channel approaches
  • Create informative and compelling marketing content, incl. solution overviews, case-studies, website copy, blogging, or other materials as needed
  • Determine most cost-effective marketing strategy across channels to meet objectives
  • Establish approach for evaluating effectiveness of marketing efforts
  • Manage Haystack’s digital presence across platforms
  • Perform other duties as required

Requirements

  • 3+ years related marketing experience for healthcare, technology or B2B organizations, preferably all three
  • Excellent communication skills (written, oral and presentations) for a variety of audiences
  • Strong writing and editing skills across multiple channels
  • Experience maintaining and producing content on WordPress websites, LinkedIn, Twitter and other platforms
  • Attention to detail and follow-through to deliver to agreed deadlines
  • Are self-directed, self-organized, and results-driven
  • Experience with SalesForce, Photoshop and Design preferred
  • Startup or entrepreneurial experience preferred, but not required

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